Inside a small restaurant, a mix of the latest American pop and rap—clearly enjoyed by diners—is playing on a radio. The song, currently a hit in Nigeria and across Africa, awakens thoughts of home; they cannot stop smiling at the pleasant surprise. They are visiting Belgium as part of a tour of European countries and their cultural landmarks. A week earlier, barely two months after its release, the eye-popping video of the song had been viewed on YouTube more than 10 million times—and counting. For Mr. It reflects the greater reach of a new generation of Nigerian artists. The Nigerian government is now looking to the creative industries, including performing arts and music, to generate revenues. In rebasing or recalculating its GDP in , the Nigerian government included formerly neglected sectors, such as the entertainment industries led by Nollywood.

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Expectedly, so does the video, directed by the sought after TG Omori. The video, directed by Aje Films, plays to this, showing scenes where L. X and 2Baba are being punished for their promiscuity. And on its Dan Mbo—directed video, that is captured in beautiful scenes of dance and activity. Co-written by Adekunle Gold, it was a promise of love, one Davido has been known to dabble in over the years. On the visuals by Director K of said song, an outdoor wedding scene is invoked in beautiful colors and African styled designs. A searing song hitting the streets, the videos of the song led by Zanku progenitor Zlatan Ibile by Visionary Pictures includes a lot of dancing and yellow danfo buses which casts the scene of the typical Lagos day in all its craze.
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As the unofficial creative hub of Nigeria, Lagos is home to more than 20 million people — and on any regular day in the city, it can feel as though a large part of the population consists of musicians jostling for a shot at success. Afrobeats, as contemporary African music is classified in foreign spaces, is gaining more recognition as an influential genre, as homegrown stars like Wizkid, Burna Boy and Davido are beginning to experience commercial success Stateside. Sign up here. Blaqbonez, has been making music since , when he improvised a rap verse as a challenge to one-up a friend. Chukwu-Emeka, 24, has already released eight EPs and mixtapes that blend a variety of genres like West African highlife, emo and trap; his go-to themes include love, the joys of being young and what it means to struggle in the music industry without funding. Everything just comes out from that other guy. It will introduce a hyper-hedonistic alter ego and draw from Caribbean-influenced sounds. Jennifer Ejoke, a.
Talented Nigerian singer, Waje, recently took a trip down memory lane and recounted how she got pregnant as a teenager and how she was banned from the choir. Read more. Nigerian musician and politician, Banky W, recently addressed music fans on social media who always compare Burna Boy, Davido and Wizkid. Read more on Legit. Barely one hour after Nigerian singer, Bruna Boy, released his 5th album, Twice As Tall, it has been streamed over five million times. Celebrated American singer John Legend and his wife Chrissy Teigen have announced that they are expecting their third baby in his new music video title Wild.