I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. Today, I want to open the black box that Google AdWords is to most people and show you what it is, how to get started and how to reverse engineer your way to success. Image source: Sponsored Linx. My bread and butter is in SEO.
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Google Adwords tutorial overview
Your ad can appear on Google when people look for the product or service you offer. When you create your ad, you'll choose a set of keywords —the words or phrases that will trigger your ad to show. Then, when people search using the words or phrases you picked, your text ads can appear alongside or above search results. You can also choose to show your ads to people as they browse the web. Your text, image, and video ads can appear on the Google Display Network. This network also includes mobile sites and apps.
What Are Google Ads?
The executives were both peeved and impressed, and the graduate was ultimately offered the job. I t defies the classic way businesses use the platform: bidding on keywords with commercial intent and convincing potential customers to click through to visit your website. The only problem is that Google Adwords can get really expensive when your competitors are bidding on the same keywords with the highest commercial intent. Thankfully, this isn't the only way to use Adwords. When your consumers get really close to making a purchase, they Google the vendors they found along the way to do some final comparing. With a little clever engineering in Google Adwords, you can intercept customers during this final research phase. Instead of bidding and focusing on industry keywords, try setting up your ads on the brand names of well-established competitors.
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